![]() These include increased stress, aggressive behaviors like fighting, alcohol/cigarette abuse, increased blood pressure, increased risk of obesity and type 2 diabetes, poor sleep quality, and stomach irritation. While it is true that some controlled trials have shown temporary improved alertness and reversal of fatigue after taking energy drinks, as well as enhanced physical performance in young athletes, the majority of studies show an association with negative health effects. ![]() An energy drink may be used by adolescents or college students cramming for exams through the night, or by a young athlete before an important game. Although statements on the websites of energy drinks warn that these beverages may not be suitable for children, youth are among their largest consumers. ![]() Sipping a beverage that offers quick energy may appeal to people who feel fatigued or who believe the caffeine can provide an edge when exercising or playing competitive sports. Research has found that consuming high-sugar drinks of any kind can lead to weight gain and an increased risk of type 2 diabetes, cardiovascular disease, and gout.īecause of the amount of sugar and stimulant ingredients, there is concern that these beverages may not be helpful, and even worse, harmful to adolescents and people with certain health conditions. A nutritional comparison shows that a 12-ounce cola drink contains about 39 grams of sugar, 41 grams of sugar in an energy drink. Īfter water, sugar is the main ingredient in energy drinks. The Centers for Disease Control and Prevention reported that in 2007, 1,145 adolescents ages 12 to 17 went to the emergency room for an energy drink-related emergency. Most concerning is a lack of regulation about the safety of these drinks, as well as aggressive marketing tactics geared toward adolescents. Other substances purported to increase energy may be added, like B vitamins and herbs such as ginseng and guarana. Many energy drinks pack about 200 mg of caffeine, the amount in two cups of brewed coffee. They are marketed to increase alertness and energy levels, containing significant amounts of caffeine and as much or more sugar as in soda. Though sometimes confused with sports beverages, energy drinks are a different product entirely. They pitched to Target under the umbrella name Friendship Beverage, and Target selected two of their drinks, Juni and Chirp.Plain water is the best hydrating beverage for most people, but sports and energy drinks are advertised to appeal to those who exercise or need a boost of energy to get through the day. “One of the things we noticed a lot of people doing, ourselves included, was often having a coffee in one hand and a sparkling water in the other,” he says, “so why not take the best of both worlds?” Their overarching concept: “Combine energy and wellness at the same time, using all plant-based and botanicals as the ingredients,” Petersburg says. They developed three brand concepts and water beverages in just two months. Paul-based BevSource, and formulating flavor with Foodarom, a custom flavor design agency in Salt Lake City, Utah. They swung into high gear, talking to everyone in the industry they could, connecting with their operations partner, St. So Petersburg and partner Eric Frost jumped at the opportunity. They want to run with what they’ve got going on already.” “And one of the problems that I think Target has is that a lot of the bigger brands don’t necessarily want to give up their brand equity. “Innovation is something that I think every aisle is looking for,” Petersburg says. While the sparkling and flavored water aisle also has crowded shelves, Target was looking for something different than what the brands already on their shelves could offer. ![]() ![]() But he’d learned something else during his conversations with beverage buyers: Target, like many other large retailers, was seeking innovative water options. ![]()
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